The intersection of Fashion and ACTIVEWEAR

As a runner, I have been paying a lot of attention to how running brands are (and aren’t) advertising their products and have been super inspired by some smaller brands like Satisfy and Bandit. One of the things I find them doing is advertising their product like designer clothes, bringing unique, brand forward expression to their marketing.

“Confidence in Motion” is an ad campaign built around bringing a refined technical face of the Nike brand.