This is a pop-up design for the cycling apparel company MAAP and their collaboration with QUOC. if you ever spend any time cycling through the parks, you can see that the brand’s presence in NYC is very strong, so I wanted to try to bring a new space for them to inhabit on a pop-up basis to emphasize and build their shoe collaboration within the city.

This would be a weekend-long popup, but could be something I could see being a more long term space for them as well. With some community events that would be posted on social media, the popup would be a hub for cyclists in Soho for this limited time!