The world’s game (umbro Experience)
SUMMER 2026
NOT MADE IN ASSOCIATION WITH UMBRO
EXPERIENCE AND EVENT DESIGN
ART DIRECTION
SPACE RENDERING
GRAPHICS DESIGN
THE WORLD’S GAME is an experience surrounding soccer and is a celebration of the sport. The event was conspired as a way to bring people together around the most universal game in the world through music, energy, and of course, soccer. I chose the brand Umbro as the sponsor of this because of their rich history in the sport and thought it would be a greta way to bring their name back to the forefront of the soccer world in the world’s city during the time that the World Cup will be hosted there.
I built the event to take place in the middle of chinatown to give access to people of all the boroughs fairly easily, the event would be one night at the soccer field in Sara D Roosevelt park.